Customer Segmentation 자료 정리

STR IN AI

PAPER : A strategic framework for artificial intelligence in marketing

Segmentation, Targeting, Positioning

https://www.linkedin.com/pulse/how-use-ai-advanced-targeting-marketing-antonel-neculai/

How to use AI for Advanced Targeting in Marketing

https://www.analyticssteps.com/blogs/target-marketing-using-ai-strategies-and-benefits

Target Marketing using AI: Strategies and Benefits | Analytics Steps

RFM

https://www.datacamp.com/tutorial/introduction-customer-segmentation-python

Python RFM (Recency, Frequency, Monetary) Analysis for Customer Segmentation

 

K-means, PCA

https://www.natasshaselvaraj.com/customer-segmentation-with-python/

Customer segmentation with Python

K-means

https://medium.com/@ugursavci/step-by-step-customer-segmentation-using-k-means-and-pca-in-python-5733822295b6

Step by Step Customer Segmentation using K-Means in Python

K-means , RFM

https://towardsdatascience.com/customer-segmentation-in-python-9c15acf6f945

Customer Segmentation in Python

Kaggle-Customer Segmentation

https://www.kaggle.com/datasets/vjchoudhary7/customer-segmentation-tutorial-in-python/code?datasetId=42674&sortBy=voteCount 

Mall Customer Segmentation Data

Kaggle-Customer Segmentation (Make Category)

https://www.kaggle.com/code/fabiendaniel/customer-segmentation

Customer Segmentation

Library - Retentioneering

https://github.com/retentioneering

Retentioneering

Library - RFM-analysis

https://github.com/joaolcorreia/RFM-analysis

GitHub - joaolcorreia/RFM-analysis: Python script (and IPython notebook) to perform RFM analysis from customer purchase history

Library - Chi-Squared Automatic Inference Detection

https://github.com/Rambatino/CHAID

GitHub - Rambatino/CHAID: A python implementation of the common CHAID algorithm

정리

https://www.mktr.ai/applications-and-methods-in-data-science-customer-segmentation/

Customer Segmentation: A Technical Guide w/ Code Examples | MKTR.AI

코드- RFM 만드는 방법

https://python.plainenglish.io/customer-segmentation-with-rfm-ebba76bfe9f6

Customer Segmentation with RFM

기사 - Customer Segmentation  개념 정리 좀 되어 있음.

http://www.pbr.co.in/2021/2021_month/May/3.pdf

 

Customer Journey-Based Segmentation for Marketplaces

https://medium.com/towards-data-science/customer-journey-based-segmentation-for-marketplaces-70e5a56838a7

Customer Journey-Based Segmentation for Marketplaces

세그먼트(SEGMENT)와 페르소나(PERSONA)

https://thetales.co/2017/05/14/%EC%9D%B4%EC%95%BC%EA%B8%B0-21-%EC%84%B8%EA%B7%B8%EB%A8%BC%ED%8A%B8segment%EC%99%80-%ED%8E%98%EB%A5%B4%EC%86%8C%EB%82%98persona/